Our Industry

There are 20 million single family residences (SFRs) in the United States, more than 19 million of which are owned by 15.5 million “very small investors,” individuals or families who own one or two units. For these rental property owners, there is little in the way of data or technology to help them understand the market rental rates for their property, find and market to the highest quality prospective tenants, and manage the ongoing maintenance of their rental units with minimal headache. Pain points like these are why more than a third of all SFR owners turn to property managers for help.

Full-service property management for SFRs is a hyper-local and highly fragmented business. And just like the owners, property managers have little in the way of data, tools, and automated processes to enable them to scale and work smartly. Further, there is a misalignment of incentives between traditional property managers and the owners they represent – managers can promise a high rental rate to win the business but do so without consequence if they secure a lower rate. They pitch fast leasing timeframes but have no skin in the game when vacancies stretch from weeks to months. Missteps on both of these fronts come at a high cost; they often are the difference between a homeowner making or losing money on their rental property each year.

Our Company

Doorstead (DRE# 02089344) is here to address these pain points and more which have long been considered “unfixable” by property owners. Doorstead is a full-service, digitally-driven property management company that puts both the owner and tenant customers at the center of what they do. For owners, they eliminate uncertainty by guaranteeing market rents, caps on vacancy, and cash flow. The company invested early in building local data sets and machine learning models, leveraging tens of attributes for a given home to predict market-clearing rents that minimize vacancy while maximizing owner cash flow. The Doorstead guarantee gives owners peace of mind while aligning incentives of the owner and manager.

In less than 2 years of operations, we’ve booked 8-figure gross rents, indexed rental prices for over 10MM properties, and raised $17M+ from the investors who backed Redfin with participation from executives at Opendoor and Uber. We believe that without the smart, hard-working individuals that make up our winning team, we would not be where it is today. We have a once-in-a-lifetime opportunity to reimagine an entire industry and create the right way for today.

The Role

The head of design is responsible for creating the best customer experience possible for our owner, tenant, workforce, and operations partners.

We believe that the most successful products start with the customer, and work backwards. The best customer experience does not always equate to creating the product with the most bells and whistles, or the most features. It means solving the problems and pains that acutely matter to the key customer.

When we started Doorstead, we saw that property owners were being oversold aspirational rents, and this resulted in financial hardship to many of the owners who couldn’t afford the vacancy. We thought that if we could only provide a service guarantee, we could eliminate the customer pain and create a better experience for everyone. It turns out that doing the right for the customer was not only possible, it unlocked a better economic equilibrium for the industry.

The candidate in this role will be managing three core functions:

  • Product: Own the end-to-end design process from research to pixel for our owner, tenant, workforce, and operations products.
  • Service: Bridging the digital and physical world to create a hybrid customer experience that leverages people and technology.
  • Brand: Defining and owning the visual look-and-feel of the Doorstead brand including our design systems.

In the near-term, the ideal candidate will be working with a cross-functional team to create and launch Doorstead’s foundational products for its partners. This role will have significant influence in determining what gets built (and why) with significant autonomy and influence in the organization.

As the company grows, this role will become managerial and require the candidate to build and grow a multifaceted design team that spans product, service, and brand design. We believe that hands-on experience will enable this candidate to become a better manager as this role grows with the organization.

Practically, the candidate will be responsible for:

  • managing the UX research process with contracted vendors
  • conducting design sprints to help unlock new ways of thinking
  • creating UX concepts, wireframes, and visual designs for implementation
  • working with contractors to streamline asset generation and front-end engineering
  • reviewing data and coming up with hypotheses on how to improve processes and products
  • managing and updating our design system and brand periodically

The ideal candidate will need to be able to manage their time effectively and be able to manage a portfolio of projects on different operating cadences:

  • Urgent (20%) - things that need to be done to keep the business running
  • Near term (60%) - projects that will unlock value in the current quarter
  • Long term (20%) - projects that will create value in future quarters and years

The right candidate for Doorstead will be someone who has:

  • an owner mentality with high empathy and customer obsession
  • an athlete mindset focused on deliberate practice and building momentum
  • a lifelong learner who has an internal compass and believes in radical candor
  • a member of a troupe that believes we’re better together and it is important to be on time, every time
  • a pioneer who fearlessly breaks through challenges and believes in working hard, smart, and being disciplined.

To succeed in this role, the candidate will need to be fluent in communication, project management, design, research, and people management. The candidate should be able to focus on a few key projects at a time, and have an uncanny ability to close out and ship projects.
The role reporting structure is flexible and will report directly to either the CEO, CTO, or COO, and you’ll have the opportunity to be part of the leadership team and presenting production vision to the board. As the company grows, this role will grow into a managerial role with direct reports.